Deira Trading Company

Ford rolls out new ad campaign amid industry-wide uncertainty

Ford on Wednesday rolled out a new advertising campaign that the company said will mark a “fundamental shift” in its branding strategy — and comes as the auto industry deals with major uncertainty. The automaker’s new strategy, titled “Ready, Set, Ford,” goes beyond vehicle-first advertising, Ford said, and instead focuses on the people who buy […]

Cracker Barrel suspends restaurant remodels after logo controversy

The Cracker Barrel logo is seen on a billboard outside of one of its restaurants. Paul Weaver | Lightrocket | Getty Images The Old Country Store look is back. Cracker Barrel announced Tuesday that it was suspending all restaurant remodels, the latest chapter in the controversy over its rebranding that reached as far as the […]

Hyundai raid could leave businesses reassessing their workforces

This image from video provided by U.S. Immigration and Customs Enforcement via DVIDS shows manufacturing plant employees being escorted outside the Hyundai Motor Group’s electric vehicle plant, Thursday, Sept. 4, 2025, in Ellabell, Ga. Corey Bullard/U.S. Immigration and Customs Enforcement via AP Last week’s sweeping immigration raid on a Hyundai facility in Georgia could spell […]

JPMorgan CEO Jamie Dimon says the economy ‘is weakening’

JPMorgan Chase CEO Jamie Dimon said that a Labor Department report released Tuesday confirmed that the U.S. economy is slowing down. The department revised lower its nonfarm payrolls data for the year through March 2025 by 911,000 jobs from initial estimates. That was on the high side of Wall Street’s expectations for a downward shift […]

Shake Shack launches French onion soup burger

Shake Shack will introduce a new French Onion Soup menu in its app. Courtesy: Shake Shack As value wars take hold across fast food, Shake Shack aims to offer premium items at a discount. Building off its recent success with the $10 Dubai Chocolate Pistachio Shake, Shake Shack will launch its latest menu innovation Tuesday, […]

Carlyle to partner with Red Bull Formula 1 team

Carlyle is set to announce a new partnership with Formula 1 team Oracle Red Bull Racing as private markets firms aim to ramp up their exposure to the high-net worth and retail investor cohorts, CNBC has learned. The agreement will plaster Carlyle’s branding on Red Bull’s RB21 challenger, drivers’ team kits, the pit wall and […]

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